by Judie Berger
on Thursday, January 18th, 2018 at 3:24pm.
Every December, Pantone selects its "Color of the Year." The color chosen for 2018 is a deep purple called Ultra Violet. Pantone says it chose this color because it conveys “originality and ingenuity, [and] is a distinctive and complex purple shade that fascinates and intrigues.”
The color is likely to make a big hit on fashion runways, but may be more difficult to incorporate when it comes to decorating.
To read more about Ultra Violet and how Pantone's selection process works, click here.